Introduction

Introduction To Digital Marketing 




What is Digital Marketing?


Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.


The best digital marketers have a clear picture of how each digital marketing campaign supports their goals.


Importance

  • High engagement- It is true that the traditional media are being completely overtaken by the internet due to high engagement rate. 
  • Small investments and big Returns- ad campaigns requires little amount of investments as compared to television and print ads. 
  • Measure immediate results- the performance is measured in real time .

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