facebook and google ads
Facebook Ads and Google ads
What are the benefits of creating Facebook Ads?
- More accurately target customers
- Facebook has a lot of data on its users and allows marketers to use it when targeting their audiences.
When creating a Facebook Ad, you can specify demographics
like gender, location, and age. Where Facebook really
differentiates itself from other platforms with ads, though, is
through lifestyle-based targeting options, like:
- Interests
- Behaviors (like recent purchases)
- Education and job history
- Income
- Political affiliation
- Major life events
- Spoken languages
Google Ads
Benefits of Google AdWords
- Adwords works faster than SEO
- Increase brand awareness
- Reach more customers through their Gmail Inbox
- Reconnect with visitors of your website
- Measure your performance consistently
- Explore more using your ads
- Tackle your competition better
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