Digital Marketing Concepts

  WordPress? WordPress is a free, open-source website creation platform. On a more  technical level, WordPress is a content management system (CMS) written in PHP that uses a MySQL database. In non-geek speak, WordPress is the easiest and most powerful blogging and website builder in existence today. WordPress is an excellent website platform for a variety of websites. From blogging to e-commerce to business and portfolio websites, WordPress is a versatile CMS. Designed with usability and flexibility in mind, WordPress is a great solution for both large and small websites. What is a WordPress Website? A WordPress website is any website that uses WordPress as its   content management system  (CMS). WordPress powers both the  backend  of the website (the interface where a user logs in to make changes or add new content) and the  frontend  (the visible part of the website that your visitors see on the web). Features SEO Speed Mobile-friendly Media file library Easy-to-use user interface 

WEB DESIGN Web design is the process of planning, conceptualizing, and arranging content online.  Today, designing a website goes beyond aesthetics to include the website’s overall  functionality. Web design also includes web apps, mobile apps, and user interface  design. In this article we will cover: Finding Inspiration Choosing a Web Design Tool Visual Elements Functional Elements

  Search engine marketing What is search engine marketing? Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as  search engine optimization (SEO)  and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Why is SEM important? With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor inc

Facebook Ads and Google ads What are the benefits of creating Facebook Ads?   More accurately target customers  Facebook has a lot of data on its users and allows marketers to use it when targeting their audiences.  When creating a Facebook Ad, you can specify demographics like gender, location, and age. Where Facebook really differentiates itself from other platforms with ads, though, is through lifestyle-based targeting options, like:     Interests  Behaviors (like recent purchases)   Education and job history  Income  Political affiliation  Major life events  Spoken languages Google Ads Benefits of Google AdWords Adwords works faster than SEO Increase brand awareness Reach more customers through their Gmail Inbox Reconnect with visitors of your website Measure your performance consistently  Explore more using your ads Tackle your competition better 

  Social Media Marketing (SMM) What is social media marketing? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to:   build a brand   increase sales  drive traffic to a website  build a community of followers to share and engage with content.

 SEO (Search Engine Optimization) What is SEO? Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank. Types Of SEO If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this:  On-page SEO   Off-page SEO